Windows, the latest cumulative update at time of capture, and a single business application/platform that most employees use and is complicated to centrally deploy and configure. In my next image, that will go away.
I strongly advice against baking in any software that can't be reasonably deployed later, which is probably everything if your PCs are on-net with any kind of regularity.
After imaging, I use PDQ Deploy to deploy a baseline package that installs applications, runtimes/dependencies, and makes configuration changes we want all PCs to have, followed by packages specific to their department and role. Windows updates and driver updates for a couple models are handled by a WSUS server.
The less software in your image the better. Less crap breaks, poses a security risk, and the smaller your network's application footprint. Every application installed on a PC that isn't needed is a security and compatibility risk, likely will require some amount of time to later manage, and could add unnecessary network traffic.